Hybrid mobile apps and why they can change your business

It goes without saying that lots of companies have benefitted from investing in a mobile app for their business. Whether it’s for expanding their eCommerce market reach or simply communicating more effectively with their customers, mobile apps have transformed the digital space.

In July 2017, the iPhone will be 10 years old. In that time we have seen a massive realignment of how we interact with digital devices. We now take it for granted that our smartphones will find any address, track our calories, count our steps, monitor our spending, give us the weather forecast, play our music and allow us to play games and access social networks.

There are now well over 2 million apps available on each of the main app stores, the Apple App Store and the Google Play Store.

For a business like yours, getting an app on these stores might seem like a daunting task, and also an expensive one. This would certainly have been true a few years ago, when, in order to access the huge iPhone user market and the even bigger Android user market, your business would have had to fork out for the development of two separate apps; one for each platform. Native iPhone apps and Android apps may look and behave similarly on the outside, but they are built using very different programming languages and development tools. Add the less popular Windows Phone platform to the equation and things become even more complex. Development time was two-fold and worse still; maintenance and bug-fixes meant that costs would spiral very quickly indeed.

No wonder a lot of local businesses simply dismissed the app world and concentrated on building an effective website instead!

Why is Hybrid cheaper?

Thankfully, those days are over. Thanks to hybrid apps we can eliminate most of the duplicated costs of building and maintaining an app across two or more platforms.

Hybrid apps use common web technologies like HTML, CSS and Javascript as the basis for the app code and that code works across all mobile platforms. This means that there is one common code base for both Android and iOS that can be packaged up and installed on those devices just like a native app. A bug-fix for iPhone is a bug-fix for Android too.

So development times are shorter, maintenance is easier, costs are reduced.

What Next?

So with app development now being within reach of even small- and medium-sized businesses in Northern Ireland the next step is to begin thinking about the app that your business needs. Elm House Creative can develop an app that could help your business reach more customers and help your business communicate more effectively with your app-savvy users. Hybrid apps can have all the functionality of a native app including geolocation, access to gyroscopes/accelerometers and the built-in camera, Bluetooth communication etc.

So get in touch with Elm House Creative, so we can:

  • Design an app around your current branding or help reinvent your brand for the digital space

  • Prototype the app functionality and advise you on how to get the most from it

  • Develop an app for iOS and Android quickly and cost-effectively.

  • Manage the submission process to the app stores

  • Maintain the app on an on-going basis (bug-fixing and improvements)