Right, get your wallets out for charity. Or we'll be sending the boys around.
If you don't, we'll send the Striders round to waggle their blistered toes and smelly trainers in your face until you surrender your cash. (And having smelled some of their 'ordinary' footwear, I imagine that is a fate worse than death.) Our operators Michael and Bettina are now taking calls.
So come on - do us proud: lift the phone and lend a hand. And if you're going to be viewing the marathon, please roar them on.
Donate now or expect a visit from an angry, trainer-bearing Bettina, Joanne, Mark, Niall or Sam.