Love this: flicking the finger at the Olympics brand police
You may have seen this doing the rounds. Apparently the Olympics brand police are going nuts clamping down on any advertising that references the London Olymp--- sorry, those capital-of-England-sporting-competition-things-happening-in-the-year-between-2011-and-2012. Indeed, a "brand army" is mobilized and is on the lookout for any advertising that contravenes their rules on using language and imagery associated with the Olymp-- sorry, event. Anyway, well done Formal Wear of Surbiton for breaking the rules with: Lodnon 2102 Oimplycs. Nice copywriting - and priceless PR.