Creightons of Finaghy, Balmoral and Black’s Road offer an extensive and enticing range of convenient and deli foods – plus car-wash and fuel services, not to mention recent additions like handy Post Office & Ticketmaster services too. They’re especially well known for their brilliant homemade breakfasts and lunches.
But the brand was in need of a refresh – and their approach to us was particularly timely as they were about to embark on a new evening meal service, thus adding yet another impressive string to their bow.
Our designers looked at the brand in the round.
In approaching the Creightons website, we decided to focus on offers and products, allowing visitors to very quickly see what’s available and where. The site is broken up into the services offered by Creightons across their 3 locations, such as the Auto Store, Post Office and Ticketmaster desk. Each service page includes handy details (opening hours etc.) along with imagery.
The overall site design is modern, responsive and clean. We used elements of the excellent branding work to maintain a consistent look between the digital representation of Creightons and the physical stores themselves. We built the site on an open-source CMS that allows Creightons’ staff to manage the content quickly and easily.