When Inish Mac Saint initally contacted us, we noticed two things. First, how bloody great their beer tasted (and we’re not just saying that). And second, how quirky their attitude was.
So we decided to combine those two ingredients; and then we added some more – the rich heritage of Fermanagh, and the nature of the landscape down there, ie water, water everywhere.
The result was a video that made people smile and notched up thousands of views in its first week alone. We then added a series of ads and beermats that have even been embraced by local tourism chiefs as summing up the true Fermanagh philosophy on life… and beer!