For those of you familiar with the Balmoral/Finaghy area of south Belfast, you’ll know that Creightons’ stores are legendary. This family-run, small chain of supermarkets and garage have a proud heritage in the area – dating all the way back to 1936. Like all institutions, however, it occasionally needs a revamp in image terms. That’s where we stepped in.
Creightons of Finaghy, Balmoral and Black’s Road offer an extensive and enticing range of convenient and deli foods – plus carwash and fuel services, not to mention recent additions like handy Post Office & Ticketmaster services too. They’re especially well known for their brilliant homemade breakfasts and lunches.
But the brand was in need of a refresh – and their approach to us was particularly timely as they were about to embark on a new evening meal service, thus adding yet another impressive string to their bow.
Our designers looked at the brand in the round.