Paschal O’Hare’s is one of Northern Ireland’s leading law firms, with bases in both Belfast and Carrickfergus – although their clientele comes from all over Northern Ireland. They have earned a deserved reputation as a dynamic and progressive firm that offers a prompt, courteous and highly efficient personal service – and they wanted to ensure that feeling came across on their new website and branding.
We began by giving the firm a complete visual makeover, moving away from a website that served its purpose well but did little to reflect the vigour behind the company and its principal, Patrick O’Hare.
From soothing colours and a new logo, through stationery and signage, and on through the website and advertising materials, we gave the company a vibrant, modern and energetic look.
O’Hare is now one of the leading legal advertisers in Northern Ireland. If you listen to commercial radio, you’re certain to hear their ads. The radio advertising has a warm tone of voice and has contributed to giving the company one of its busiest ever years. On billboards, the visual ‘tone of voice’ also helps the firm stand out from many of its competitors who all tend to use a similar style that allows very little distinctiveness to come through.